Newsletter: January 2018

Newsletter: January 2018

Hello, and welcome to your January Smarter Wags newsletter.

A quick reminder about our possible rewards for our lovely customers:

Get £5 off your dog’s next groom – Refer a Friend Scheme

If you refer a new customer to us for the full groom package, then you can both benefit – you will get £5 off your dog’s next groom, and they will receive £5 off their first visit. Just ask them to mention your full name when making their first appointment, then you can both take advantage of this offer. And please feel free to refer as many people as you like!

Customer Loyalty Scheme
As a thank you to all of our lovely, loyal customers, do remember that we operate a Customer Loyalty Scheme. You will earn a stamp each time that you visit, and after you have received six stamps, you will then get £5 off your dog’s next groom.

Online presence
Remember that it is now possible to book your appointments through the website – www.smarterwags.co.uk – it couldn’t be easier! Plus you may be able to see photos of your adorable pets on our gallery page! Additionally, many of you already know that we have a Facebook page – https://www.facebook.com/smarterwags/ – on which we put photos of your lovely dogs, plus updates and reviews, so do please take a look at this as well. We would really appreciate it if you would “like” this page, and, if you have not done so already, it would be great if you could leave a brief review. We have also recently started advertising on yell.com, so if you are able to leave a review on there, or indeed on Google itself, then that would be fantastic. A huge thank you to those who have already done so.

Urgent message
Just a very quick but very important message to both all of our lovely customers and to all dog owners/walkers in Littleover. It has been reported in the Derby Telegraph that a number of dogs have been poisoned after being walked on King George V playing fields in Littleover, and have subsequently died, so please, please be aware and vigilant.

Tear Staining

What is it?

Tear staining, a very common condition which we regularly see in the Smarter Wags studio, is usually caused by epiphora, which is the technical term for excessive tear production. The tear stains are reddish-brown streaks under a dog’s eyes and the condition is much more prevalent in certain breeds, in particular short-nosed breeds, such as Shih-tzu, Pekingese, Maltese and pug, because they often have shallow eye sockets or hair growth in skin folds around the eyes that cause problems. It is also much more obvious in animals with light-coloured coats. While tear staining is typically no more than a minor annoyance, it can also be a symptom of a serious eye health problem.

Why do some pets experience more tear staining that others?

Tearstains are typically the result of porphyrins which are naturally occurring molecules containing iron – waste products from the breakdown of red blood cells — and are mostly removed from the body in the usual way (in poo). However, in dogs and cats, porphyrin can also be excreted through tears, saliva, and urine.
When tears and saliva containing porphyrins remain on light-coloured fur for any period of time, staining will occur and the iron-containing stains can also darken when exposed to sunlight.
However, if the stains are more of a brown colour than rust coloured, it’s likely your pet has developed a yeast infection on her face because the fur under her eyes is constantly wet with tears. Brown stains from a yeast infection are different from red staining caused by porphyrins. Yeast infections are also odoriferous, so if your pet’s face smells, it could be yeast. Pets can also have both a porphyrin stained face and a secondary yeast infection from the constantly moist skin.

What can you do to decrease the tear staining?

You can do a lot to control your pet’s tear staining by keeping his face meticulously clean and free of porphyrin-containing moisture. This means gently wiping his face at least twice a day with a soft, warm, damp cloth and keeping his face hair trimmed.
Other suggestions:
• Feed a high-quality, balanced, species-appropriate diet. The less unnecessary, indigestible stuff your pet’s body has to deal with, the less stress on her organs of detoxification. Eye stains can be a sign of some sort of food intolerance or allergy.
• Provide your pet with fresh, filtered drinking water instead of tap water, which is often high in mineral content or iron and other impurities, including chlorine and fluoride, which are toxic to pets.
• Replace plastic food and water bowls with stainless steel, porcelain, or glass. Worn plastic containers can harbour bacteria that may irritate your pet’s face.
There are treatments for tear staining caused by medical conditions, but please consult your vet if you are at all concerned about this. As explained above, it is a natural condition, but could be symptomatic of a more serious eye issue.

Have a great month and we look forward to welcoming you and your precious pet back to our studio very soon.

Fiona

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